There’s a saying in logistics circles: “You can outsource the work, but not the understanding.”
Too many African businesses hire clearing agents, freight forwarders, or brokers — but never take time to understand how logistics actually works.
1. The Danger of Blind Delegation
Imagine running a company that depends on imports, yet you don’t know:
- When your shipment actually left the supplier.
- What your clearance window is.
- Or how long your free storage days last.
That ignorance can quietly cost millions every year. And the sad part? Many business owners never even realize it.
2. What Great CEOs Do Differently
We’ve seen the difference firsthand.
The most successful CEOs we work with — whether in manufacturing, automotive, or retail — don’t handle logistics daily, but they understand it deeply.
They know how to read a bill of lading, how to track a vessel, and what demurrage means in real money.
They ask smart questions:
- “Is this shipment CIF or FOB?”
- “Has the manifest been lodged with KRA?”
- “What’s our total landed cost after clearance?”
This awareness saves them from surprises. It also makes their teams sharper, because leadership sets the tone for discipline.
3. Tools That Empower Business Owners
That’s partly why we built the Seaways Customs Duty Calculator — a free, simple tool that estimates how much you’ll pay in duties, taxes, and clearing fees before you even import.
It’s not just a calculator — it’s a mindset shift. It allows businesses to plan cash flow, evaluate product margins accurately, and avoid panic budgeting once the cargo arrives.
4. Logistics Is the New Literacy
If you run a business that imports or exports, logistics literacy is as important as financial literacy.
You don’t need to be an expert — you just need to understand enough to ask the right questions.
Knowledge is control. And in trade, control is profit.
👉 Try our Customs Duty Calculator and get real estimates for your import costs:
https://seaways.net/our-services/customs-duty-calculator-clearing-costs/
#SeawaysKLimited #ImportExportKenya #TradeConfidence #BusinessGrowth
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